Trees on the Way — Cycling around the world to meet impactful entrepreneurs
🌍 Around the world by bike

Trees On
the Way

Explore new ways of doing business...

A world tour by bike to meet impactful entrepreneurs. To contribute —one pedal stroke at a time — to the creation of a generation of entrepreneurs and projects that are more human and respectful of living things.

Benjamin Parent, founder of Trees on the Way
The founder

Hello! I'm Benjamin

Founder & President — Trees on the Way

"I am 35 years old and I am passionate about entrepreneurship, ecology and adventure. Faced with the findings and the challenges we face, entrepreneurship appeared to me as a quick, powerful and viable option, endowed with enormous power of creation and transformation!

Trees On The Way is the project of a lifetime! Contribute — one pedal stroke at a time — to the creation of a generation of entrepreneurs and projects that are more human and respectful of living things.

The reason for being? Inspire, learn, collect and transmit entrepreneurial solutions and best practices from more than 21 interviews and immersions around the world, all in gentle mobility with my bike!

See the trip →

Re-discover the world with me

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Pedaled kilometers
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Countries crossed
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Entrepreneurs met
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Years of adventure
The route

The journey on a map

21 stages around the world. Fly over the landmarks to discover each stage of the journey.

A 3-dimensional adventure

Three pillars to do my part

A sporting and regenerative challenge

01 /Sports challenge

A sporting & regenerative challenge

A gentle mobility bike tour of the world — a +10,000 km challenge that redefines the limits of human adventure.

Exploring solutions

02 /Exploration

An exploration of solutions

+21 interviews and immersions with inspiring impact entrepreneurs. Good practices collected from all over the world.

Trees planted

03 /Trees planted

Trees planted

A tree collected every 21 km pedaled. On the way back, planting in a disaster area in France — a truly regenerative journey.

Impact entrepreneurs
Positive impact

Impact entrepreneurs who change the world

Entrepreneurship? A fast, powerful and sustainable option for creating and transforming! Trees on the Way meets pioneers who create value while creating meaning — and collects their best practices to transmit them.

Regenerative

A tree all
the 21 km cycled

A carbon neutral trip? Even better — a regenerative journey! Each kilometer cycled contributes concretely to reforestation. The trees collected will be planted upon returning from the adventure in a disaster zone in France.

Tree planting
In pictures

The adventure on video

The humans behind the project

The team

"Alone we’re not going anywhere..."

Benjamin

Benjamin

Founder & President

Virginia

Virginie

Press Manager

Jennifer

Jennifer

Administrative Manager

Aurélien

Aurélien

Partnerships Manager

Ash

Sacha

Partnerships Manager

White

Blanche

Mental Coach

Theo

Théo

Team Partnerships

Paul Arthur

Paul Arthur

Director

They support me

What they say about the project

Inspiring personalities who believe in the mission of Trees on the Way

Philippe Chereau

Philippe Chereau

Director of Entrepreneurship — SKEMA Ventures

Trees On The Way is a remarkable example of impact entrepreneurship that characterizes the posture of new entrepreneurs. Benjamin Parent's project will help contextualize the good practices of these entrepreneurs who, all over the world, create value while creating meaning. SKEMA Ventures supports Trees On The Way.

Kate Raworth

Kate Raworth

British economist — Creator of Donut Economics

We wish Benjamin the best in his adventures on wheels to reunite with the innovators and pioneers at the forefront of creating a regenerative and distributive future. I'm delighted that the economy of the Donut is part of his inspiration — it's a way to literally roll the donut!

Simon Bernard

Simon Bernard

CEO & Co-Founder — Plastic Odyssey Expedition

Benjamin's adventure resonates perfectly with Plastic Odyssey's vision: solving major environmental challenges through social entrepreneurship. This initiative goes beyond simple exploration; it creates a bridge between different cultures and ideas, paving the way for sustainable and innovative solutions.

Emmanuel Delanoy

Emmanuel Delanoy

Consultant and author — Permaeconomics

I immediately fell in love with his project, especially since it is carried out by a willing person, with infectious enthusiasm and well prepared. I look forward to being able to follow the story of his exploration of regenerative entrepreneurship. My only regret: not being able to go with him!

Marie Leautey

Marie Leautey

World tour for women's rights — 698 marathons in 825 days

I wish Benjamin all the success he deserves on this great project! Not only is the physical challenge enormous, but Benjamin pushes the cursor even further, to give his effort an essential social, environmental and humanitarian dimension today.

In the media

They talk about us

Trees on the Way is talked about in the national and international press.

Thanks to them!

Our main sponsors

No partner, no pedal stroke!

Skema
Sophia Antipolis Foundation
Rotary – Rotaract
Live for Good

The partners

Naudet nurseries
Ava
Skema Ventures
Mig's Communication
Novances
To the old camper
Adventure equipment
Az'Up
Higher Education for Good
Leviia
Isabelle de Flogny
Relief
Powertec Design
Donut Economics Action Lab
Entrepreneurs for the planet
Change Now
Solar Impulse Foundation
Steady Tech
Counter-sense planner
Good Act
Maxev

@trees_on_the_way

#treesontheway

Join the adventure

Support me in this adventure

Every pedal stroke counts. By supporting Trees on the Way, you contribute to the collection of good sustainable entrepreneurial practices and the planting of trees in France.

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