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A world tour by bike to meet impactful entrepreneurs. To contribute —one pedal stroke at a time — to the creation of a generation of entrepreneurs and projects that are more human and respectful of living things.
Founder & President — Trees on the Way
Trees On The Way is the project of a lifetime! Contribute — one pedal stroke at a time — to the creation of a generation of entrepreneurs and projects that are more human and respectful of living things.
The reason for being? Inspire, learn, collect and transmit entrepreneurial solutions and best practices from more than 21 interviews and immersions around the world, all in gentle mobility with my bike!
See the trip →Re-discover the world with me
21 stages around the world. Fly over the landmarks to discover each stage of the journey.
01 /Sports challenge
A gentle mobility bike tour of the world — a +10,000 km challenge that redefines the limits of human adventure.
02 /Exploration
+21 interviews and immersions with inspiring impact entrepreneurs. Good practices collected from all over the world.
03 /Trees planted
A tree collected every 21 km pedaled. On the way back, planting in a disaster area in France — a truly regenerative journey.
Entrepreneurship? A fast, powerful and sustainable option for creating and transforming! Trees on the Way meets pioneers who create value while creating meaning — and collects their best practices to transmit them.
A carbon neutral trip? Even better — a regenerative journey! Each kilometer cycled contributes concretely to reforestation. The trees collected will be planted upon returning from the adventure in a disaster zone in France.
"Alone we’re not going anywhere..."
Virginie
Press Manager
Inspiring personalities who believe in the mission of Trees on the Way
Philippe Chereau
Director of Entrepreneurship — SKEMA Ventures
Trees On The Way is a remarkable example of impact entrepreneurship that characterizes the posture of new entrepreneurs. Benjamin Parent's project will help contextualize the good practices of these entrepreneurs who, all over the world, create value while creating meaning. SKEMA Ventures supports Trees On The Way.
Kate Raworth
British economist — Creator of Donut Economics
We wish Benjamin the best in his adventures on wheels to reunite with the innovators and pioneers at the forefront of creating a regenerative and distributive future. I'm delighted that the economy of the Donut is part of his inspiration — it's a way to literally roll the donut!
Simon Bernard
CEO & Co-Founder — Plastic Odyssey Expedition
Benjamin's adventure resonates perfectly with Plastic Odyssey's vision: solving major environmental challenges through social entrepreneurship. This initiative goes beyond simple exploration; it creates a bridge between different cultures and ideas, paving the way for sustainable and innovative solutions.
Emmanuel Delanoy
Consultant and author — Permaeconomics
I immediately fell in love with his project, especially since it is carried out by a willing person, with infectious enthusiasm and well prepared. I look forward to being able to follow the story of his exploration of regenerative entrepreneurship. My only regret: not being able to go with him!
Marie Leautey
World tour for women's rights — 698 marathons in 825 days
I wish Benjamin all the success he deserves on this great project! Not only is the physical challenge enormous, but Benjamin pushes the cursor even further, to give his effort an essential social, environmental and humanitarian dimension today.
Trees on the Way is talked about in the national and international press.
ROTARIANS WHO DON'T LOSE CONTROL...
A cycling adventure around the world in the service of regenerative entrepreneurship, relayed in the Rotary International magazine.
Read the article ↗
Round-the-world cycling journey plants trees
Rotaractor Benjamin Parent on the second stage of his round-the-world journey... published on the official Rotary International blog.
Read the article ↗
A Riviera resident travels around the world by bike to meet entrepreneurs
Benjamin Parent invited on the set of BFM TV — replay of the show Bonjour Côte d'Azur.
Watch the replay ↗No partner, no pedal stroke!

























@trees_on_the_way
Every pedal stroke counts. By supporting Trees on the Way, you contribute to the collection of good sustainable entrepreneurial practices and the planting of trees in France.
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